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Rugby Town Centre
Consumer Website

Promotions and Advertising

Rugby First promotes the town centre, its businesses and events throughout the year with a wide and diverse marketing programme that includes advertising in local newspapers and magazines, radio campaigns, social media, PR, e-shots, banners, posters and a variety of targeted promotions, including the very popular ‘Grab A Smile Deal’ and ‘Rugby Town Gift Vouchers’.


Grab a smile deal

The award winning smile deal is a great way to increase footfall and raise awareness of your business - more than 80 businesses are already offering unique discounts to SMILE shoppers every month! Smile deals are promoted directly via the town centre website, social media and e-shots and are flexible and a great proactive way to target customers! Offers get added to the Rugby First website quickly and are sent out fortnightly via email to over 6,000 people!

Customers also like the scheme - being able to print the vouchers directly or show to the business via their smartphone! With customers registering and downloading information, Rugby First are able to measure the success of the ‘Smile Deal’ and use the data (email and postcodes) for future promotions - Why not send us an offer? To see some of the current Smile deals please visit


Rugby Town Gift Voucher

Rugby Town Gift Vouchers are the perfect present for friends and family and can be used in over 70 shops in town. The gift vouchers, available in denominations of £5, £10 and £20, can be purchased from the Rugby Town Centre website (click here) as well as Rugby Visitor Centre.  The year round voucher promotions service is a simple and flexible way for businesses to encourage people to shop local and remind people they are there. Get in touch with Rugby First to join the scheme.


Christmas Voucher Campaign

In today’s business environment companies are looking to do all they can to attract and retain customers without incurring huge expense. The Christmas voucher promotion is a simple, straightforward and successful way of achieving this – it also puts money straight into your till!

The campaign includes direct mailing 18,000 FREE £3 Rugby Town Centre gift vouchers to targeted homes and schools prior to Christmas, encouraging recipients to support their town centre and shop local. Redemption rates are around 18% helping to generate around £50K in our shops and cafes over the festive period so we know it works. Over 70 shops are already part of the scheme so don’t miss out in additional spend and awareness. To join the ‘Gift Voucher Scheme’ please call 01788 569 436.



If you need some help designing or printing posters (limited to 2 posters per month) for promotions, events or special offers you are running, Rugby First may be able to help – why not give us a call?


Further information

To find out more about our Promotions and Advertising, please call 01788 569 436.