Rugby First in partnership with businesses, Rugby Borough Council and other organisations deliver an exciting programme of high quality marketing, promotions and events which have proved extremely effective in increasing town centre footfall, spend, raising the profile of Rugby and local businesses, and attracting new customers and businesses to the town. We want to build on the legacy of the Rugby World Cup by establishing Rugby as a tourist venue and highlighting Rugbys’ unique selling points.

Working for You
  • Diverse and innovative marketing campaigns and targeted promotions that use the full marketing mix and include ‘Rugby Town Gift Vouchers’.
  • Regular proactive press releases and PR campaigns that help raise the profile of the town centre, the business community; its stories, initiatives, challenges and successes.
  • Promotion of the town, its businesses and offers through The Rugby Town website, social media and YouTube videos.


Latest News

Have an event-full Halloween

If you are looking for something to do during Halloween, there are some FRIGHT-fully good events taking place in Rugby town centre, with something for all the family to enjoy. Youngsters will love the Halloween party that Yum Yum World is putting on Wednesday 30th October, where all arcade games are included in the entry price so they will be … Read More

Half-term fun in Rugby – proud birthplace of the game

You don’t have to travel thousands of miles to immerse yourself in the Rugby World Cup 2019. Closer to home in Rugby – the birthplace of the game – you can easily enjoy the history, heritage and pride of where the sport began this half-term. Start your visit to Rugby with a tour of the World Rugby Hall of Fame. … Read More

Exhilarating Taiko Drumming show on its way to Rugby for the first time

Making their debut in Rugby on Sunday 2 November, Tsuchicugo Daiko is offering two chances to experience their breath-taking, high-energy, Taiko Drumming. Test your skills, stamina and co-ordination with the performers during a two hour workshop from  2-4pm. Or simply marvel at the thunderous, synchronised, rhythms in the evening performance at the Macready Theatre from 7.30 – 9pm. With more … Read More


Find out what is important to Rugby businesses in our monthly blog posts. If you want to join the debate or have a topic that you are passionate about, get in touch.

Business is blooming for Jean’s Flowers

Rugby town centre has a core group of businesses that have been successfully trading for decades, so Rugby First spoke to Jean’s Flowers who are bucking the trend of empty outlets on the high street. Jean’s Flowers based in Castle Street was originally started by Jean Flear before being taken on by her sister Celia Tonks. It was in 2011 … Read More



Promotional Space



“We were thoroughly impressed with the organisation of the day. The event
attracted many people from all over Warwickshire, and therefore was a very profitable day for us.”