Small Business Saturday Tour 2020 stopping at Rugby for the first time

Small businesses across the UK are being offered a new package of support and mentoring, as Small Business Saturday UK launches the UK’s first online roadshow for towns and cities affected by the pandemic.

With the aim to support, encourage and uplift small businesses across the country facing the challenge of Covid-19 restrictions, the virtual tour will form a central part of the official countdown to Small Business Saturday on 5th December. Now in its eighth year in the UK, Small Business Saturday celebrates small business success and encourages consumers to ‘shop local’ and support businesses in their communities.

Kicking off on Monday 2 November, the tour will ‘zoom into’ locations across the country each weekday, reaching Rugby on Thursday 12 November.

“This year has been incredibly tough for small businesses – financially, operationally, mentally and emotionally. This means our mission to support and celebrate small businesses across the UK becomes even more vital and ambitious”, said Michelle Ovens, director of Small Business Saturday UK.

“While we’re obviously sad not to be visiting small businesses on the ground, we are excited to use online to reach more people than ever and bring small businesses and their communities a tremendously useful package of support. This is all part of our promise to make this year’s Small Business Saturday the best and most important one yet.”

The online roadshow will include free virtual mentoring advice on a range of topics, from digital marketing, to time and money management. Live interviews and workshops with local businesses, experts, dignitaries and supporters of the campaign will also be streamed via Small Business Saturday UK’s Facebook page, along with a fun-filled daily ‘Happy Hour’ giveaway broadcast.

Operations Director at Rugby First Rich Warren said: “When we invited the Small Business Saturday to consider visiting Rugby last year, we didn’t expect to make the final list of 30 towns, so we are delighted that we can offer local businesses this national platform to shout about their shops and services.”

There are already 50 businesses from Rugby included in the Small Business Finder directory and Rugby First would like to hear from more small businesses, within the town centre, who would like to get involved on Thursday 12 November. Get in touch marketing@rugbyfirst.org.

About Small Business Saturday

American Express created the first Small Business Saturday event back in 2010 in the US followed two years later in the UK. The campaign which supports small, independent, businesses has grown significantly each year with an estimated £800m spent in local shops and businesses on Small Business Saturday 2019, with a record turnout of 17.6 million people choosing to shop small on the day and #SmallBusinessSaturday trending on twitter on 5 December.