Rugby First in partnership with businesses, Rugby Borough Council and other organisations deliver an exciting programme of innovative events which have proved extremely effective in increasing town centre footfall and customer spend, which in turn helps to raise the profile of the town and our local businesses. We want to establish Rugby as a tourist venue and highlight Rugby’s history, heritage and unique selling points.

Rugby Festival
of Culture

Bike Fest


St Georges

Food and
Drink Festival

Raising the Profile
  • High quality events developed and delivered to drive footfall, spend and put Rugby on the map including St George’s Day, Rugby Bikefest, Rugby Festival of Culture, Rugby Food & Drink Festival, Santas Grotto and the Christmas Light Switch on.



“We were thoroughly impressed with the organisation of the day. The event
attracted many people from all over Warwickshire, and therefore was a very profitable day for us.”