Rugby First in partnership with businesses, Rugby Borough Council and other organisations deliver an exciting programme of high quality marketing, promotions and events which have proved extremely effective in increasing town centre footfall, spend, raising the profile of Rugby and local businesses, and attracting new customers and businesses to the town. We want to build on the legacy of the Rugby World Cup by establishing Rugby as a tourist venue and highlighting Rugbys’ unique selling points.

Rugby Festival
of Culture

Bike Fest


St Georges

Food and
Drink Festival

Raising the Profile
  • High quality events developed and delivered to drive footfall, spend and put Rugby on the map including St George’s Day, Rugby Bikefest, Rugby Festival of Culture, Rugby Food & Drink Festival, Santas Grotto and the Christmas Light Switch on.


Our YouTube Channel


“We were thoroughly impressed with the organisation of the day. The event
attracted many people from all over Warwickshire, and therefore was a very profitable day for us.”